Search Engine Optimization Services
Amplify Search Visibility
Search Engine Optimization is the process of enhancing a website to align with search engine algorithms, Google & Bing being the most popular ones. With AI powered search results growing in popularity, it is essential for companies to invest in quality SEO & adapt to the changing digital landscape.
What We Do
Technical SEO
Technical SEO ensures a website is built and designed in a way that is easy for search engines to crawl and understand. This includes things like website speed, structure, and mobile friendly design.
Contextual SEO
Contextual SEO is a technique of optimizing website content to make it more relevant and useful for users based on their search query and intent. It involves researching the target audience and optimizing the content on the website. The goal of contextual SEO is to create high-quality content that satisfies user intent and provides value, which can improve search engine visibility.
Off-Page SEO
Off-page SEO refers to optimizing a website’s external factors, such as backlinks and social media presence, to improve its search engine ranking and visibility. It involves building high-quality backlinks from authoritative and relevant websites, creating a strong social media presence, and engaging with the online community.
Audit & Review
Carefully analyse the website to find significant issues and identify ways to make it better. This includes checking how easy it is to use, reviewing conversion funnels, and assessing technical aspects such as sitemaps, schema markups, site structure and more.
Keywords & Intent
Identify relevant and high volume keywords for your website's target audience. Audience journeys are then mapped by their intent to cluster these keywords.
On Page Optimization
Optimize your website's pages with the selected keywords by adding them to the meta title, description, header tags, content, and image alt tags. Ensure that the website's structure, navigation, and URL are user-friendly and crawlable by search engines.
Content Creation
Develop high-quality and informative content that caters to audiences with different intents. Use various forms of content, such as blogs, videos & infographics to attract more visitors to the website.
Monitoring and Optimization
Use various analytical tools to monitor the website's traffic, search engine rankings, and backlinks. Continuously optimize the website's SEO strategy based on data insights to improve its visibility, engagement, and conversion rates.
Frequently Asked Questions
SEO is the practice of optimizing a website’s content, its technical factors & its authority to improve visibility and ranking on search engine result pages.
This depends on various factors such as the website’s age, competition, and the SEO strategy implemented. Generally, it can take a few months to see significant results.
On-page SEO involves optimizing website content and technical aspects, while off-page SEO focuses on external factors such as backlinks and social media presence.
Success can be measured through various metrics such as organic traffic, search engine ranking, and conversion rates.
We stay informed about the latest SEO trends and updates through industry publications & participating in SEO communities. We also conduct regular audits and assessments of our clients’ websites to ensure they are in compliance with current SEO best practices.
