Paid Media Advertising
Scale Using Data Driven Ad Campaigns
Paid advertising provides cost effective means for businesses to reach their target audience and drive conversions. It is a highly measurable and scalable marketing channel that enables businesses to track ad performance, optimize campaigns & adjust strategies based on real time data.
What We Do
Paid Search Ads
Our team of search advertising experts ensures that your brand’s first impression through paid ads is a positive one. We tailor our campaign strategy to align with your specific business goals, taking care of all aspects including keyword research, bid management, ad copywriting, and more.
Paid Social Media
We use paid social ads to reach the intended target audience across various social channels. Our team is equipped to develop comprehensive social media strategies across multiple platforms such as LinkedIn, Facebook and Instagram, catering to every stage of the conversion funnel.
Display Advertising
Display ads are a great way to enhance your brand visibility among the target demographic. Our team develops audience targeted display campaigns with customized creatives to effectively build brand awareness and drive website traffic, all at an affordable cost.
Retargeting
Not all website visitors will convert in their first few website visits. Our team creates tailored campaigns that specifically target previous site visitors, ensuring that your brand remains top of mind. Our retargeting ads are designed to not only keep your brand fresh in their minds but also to drive leads for your business.
Strategy Development
Develop a clear and measurable advertising strategy that aligns with the business goals and target audience. Define the budget, ad format, bidding strategy, targeting options, and performance metrics.
Audience Targeting
Identify and target the ideal audience based on demographics, interests, behaviour, and location using the ad platform's targeting options. Refine the targeting based on the performance data and feedback from the audience.
Ad Creation
Create engaging and persuasive ad copy and visuals that align with the audience's needs and preferences. Use A/B testing and creative experimentation to optimize the ad's performance.
Campaign Launch
Launch the campaign on the chosen ad platform, such as Google Ads, Facebook Ads, or LinkedIn Ads, and monitor the campaign's performance. Adjust the campaign settings, budget, and targeting based on the performance data and feedback.
Analysis and Optimization
Analyse the campaign's performance data, such as impressions, clicks, conversion rates, and ROI, and identify areas of improvement. Optimize the campaign based on the insights, experiment with new tactics, and continually refine the strategy to achieve the desired results.
Frequently Asked Questions
Paid media advertising refers to any type of advertising that involves paying for ad space to reach a larger audience.
Popular platforms for paid media advertising include social media platforms like Facebook and Instagram, search engines like Google, and video platforms like YouTube.
Targeting options can include demographics, interests, behaviours, and location, among others. Targeting is often defined as per campaign objectives.
The budget for paid media advertising can vary widely based on the industry, competition, and the platform used. It’s important to start with a test budget you are comfortable with and add to it based on initial results.
Success can be measured through various metrics such as reach, impressions, click-through rate, conversion rate, and return on investment (ROI).
