Conversion rate optimization (CRO) involves improving the website’s ability to convert visitors into customers by optimizing the website’s design, content, and user experience.

Analysing website analytics and user behaviour can help identify areas of the website where visitors are dropping off or not converting.

Techniques such as A/B testing, heat mapping, and user feedback can be used to test and optimize different aspects of the website, such as the layout, content, and calls to action.

The time to see results can vary based on the website’s traffic and the extent of the changes made. However, CRO efforts should be viewed as an ongoing process rather than a one-time fix.

Success can be measured through metrics such as conversion rate, bounce rate, and time on site among others.